Attract customers

Successful and regular events are essential to bring customers (back) in, and win new ones over. They are also the best way to attract as many customers and prospects as possible and collect their precious data, so you can then contact them in a targeted and personalized way.

Dolmen's platform

Game modules, instant win games, lucky draws, satisfaction surveys, etc. A wide array of activities are available via our terminals, smartphones and website to create your POS event, attract as many passers-by as possible in-store and recruit new customers outside the shop.

Create collection operations and follow the results in real time via Dolmen’s platform.

Dolmen's services

Our marketing advisers are here to help you create and implement your in-store events. Every month, our teams define the appropriate themes with you, as well as the game mechanisms, theatricals and endowments to create the event and collect customer data throughout the year.

of customer flow attracted per operation

of the customer base enriched within 1 year

of opt-ins (customers who have accepted to receive the shop's offers and information)

Dolmen's advantages

Operational marketing advisers to support you when constructing and analysing your operation

An in-field team able to go to your shops anywhere in France, to ensure your events are being conducted and monitored properly

Adapt your offers to customer expectations – Bricomarché – St Florent sur Cher

Thanks to Dolmen, Bricomarché in St Florent sur Cher has created events in its POS and adapts its offers to customer expectations

Business line



Identifying customer projects, so communication plans could be implemented for each type of project.

Channels used

2 in-store terminals with regular events and scratch-cards to generate more traffic around the terminals.





"Dolmen's solutions meet our expectations in terms of collection and flow generation. Dolmen is currently at the very core of our loyalty strategy. Events are managed according to an annual count-down schedule and in line with our brochures, to collect as much data as possible, mobilise our customers at the right time and create more tightly-knit relations with them. " Pierrick Samson Bricomarché St Florent sur Cher, France

Key figures

- More than 1,500 contacts collected

- More than 600 projects detected

- 81% of customers accepted to be contacted