The Grand Quartier shopping centre in Saint-Grégoire encompasses about 90 shops – all sectors combined – and welcomes approximately 70,000 customers a week. Their specific challenge was to enhance close relations with consumers who live and/or work nearby, as well as with those who come from further away for special occasions (Christmas, Sales, Weekend, etc.). “Our goal is to make them come and come back”.
Five years ago, Grand Quartier had “an extremely minimal database, linked only to the loyalty card”. “Our desire was to develop a more qualified database, to better know our customers and send them more relevant information according to their needs.” Moreover, the shopping centre wanted the solution to be easy to use and user-friendly.
“Our very first use was focused on collecting relevant data – either via the terminals or the SmartCollect platform. Then, thanks to our qualified and segmented database, we can send emails or SMS messages. “
“Dolmen’s responsiveness is without a doubt a major benefit. When a shop wants to implement an operation for instance, the SMS or email campaign can be launched very quickly. There are also very interesting functionalities within the solution, such as geo-localisation.”
Julie Allee