Data Acquisition

Instore animation & data collection: the first step toward a close customer relationship.

Your needs

Animate your store

Entertain customer experience with gamification to boost your foot traffic and collect qualified customer data.

Increase your customer knowledge

Ask your customers about their tastes, shopping habits, family, other retail store visited, projects…

Maximise your collect results with a multi-channel operation

Broadcast your collect solution instore, online and on smartphone for an effective 360° communication plan, and drive web-to-store traffic

Implement a global solution adressing your different strategies

Get new leads, win loyalty, engage your customers, enrich your knowledge on new customers

data acquisition

of retail footfall captured


optin average


of data collected still accurate after 1 year

Our Data Collection offer

Interactive Kiosk

Specially designed for in-store data collection campaigns. Many formats available : countertop format, on-floor kiosks, special events… all of our devices can be personalized from a wide range of graphics.

Mobile Data Collection

Our collect solution can be rolled out on kiosk, on the web or smartphone so you can offer several customer pathways : kiosk & mobile, web to store or store to web.

Gamification to boost engagement

Scratch, fortune wheel, trivia, slot machine, satisfaction survey, loyalty card… Choose among 15 games and services available in our platform.

Retail network management

From our platform you can create and broadcast a collect operation on several stores. And follow the collect performance in real time for each store and acess to consolidated reports.

Dolmen's advantages

Operational marketing advisers to support you when constructing and analysing your operation

An in-field team able to go to your shops anywhere in France, to ensure your events are being conducted and monitored properly

Adapt your offers to customer expectations – Bricomarché – St Florent sur Cher

Thanks to Dolmen, Bricomarché in St Florent sur Cher has created events in its POS and adapts its offers to customer expectations

Business line



Identifying customer projects, so communication plans could be implemented for each type of project.

Channels used

2 in-store terminals with regular events and scratch-cards to generate more traffic around the terminals.





"Dolmen's solutions meet our expectations in terms of collection and flow generation. Dolmen is currently at the very core of our loyalty strategy. Events are managed according to an annual count-down schedule and in line with our brochures, to collect as much data as possible, mobilise our customers at the right time and create more tightly-knit relations with them. " Pierrick Samson Bricomarché St Florent sur Cher, France

Key figures

- More than 1,500 contacts collected

- More than 600 projects detected

- 81% of customers accepted to be contacted