SmartCollect is a data collection tool, available online and on smartphones. “In our case, we used scratch cards distributed by participating shops, to encourage people to visit the collection site via the URL.” The collection process is just as qualified as on the terminals.
“We took a liking to this solution because it comes as a good addition to the terminals. The devices are complementary, as are the collection times for instance.” The distribution of scratch cards also helped involved all the shops, and made it possible for Grand Quartier to reach out to customers in a more direct manner.
Julie Allee